digital extension of my whiteboard

In what categories do you rate your website against your competitors?

See the criteria Informationarchitects.jp  does rate and compare websites by:

In short: Marketing, Content, Usability, Design and Behavior are the main factors that make a website work.

Internet Marketing is a combination of Presence (how well is it pushed? How known is it?) and Self Dynamic (how well does it market itself as a product?).Interactive Content is a combination of Constructivity (is the content/service productively usable? Are the texts authentic? Do they incite to write? Are they leading to positive action?) and Uniqueness (are they genuine? Are they special?)Usability is a combination of Structure/IA (Are the contents organized in an understandable way? Where am I? Where can I go?) and the organisation of the User Interface (Do I understand where is what and why? Do I understand how it works? Does it do what I expect it to do?) Web Design is a combination of Typography (Is the text easy to read? Is the typography web adequate?) and Attention to detail (does the website care about the little things? Is it characteristic and delicate or just bold?)Online Behavior is a combination of Interactive Ethics (do the authors/owners have a positive open-minded attitude? Do they follow the basic rules of good manners?) and Democracy (Are they working towards a democratic open web or do they work only for their own pocket?)Now I do also remember again where I red about the principles of Presence and Selfdynamic in Internetmarketing!Be careful: you can get lost on that site, especially with studying the internet trend map!